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dubai shopping festival
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The Dubai Shopping Festival was started on February 15, 1996 by the Dubai government. It is purely a retail event aimed to promote trade in Dubai. It has since been promoted as an tourist attraction. This annual event is scheduled during the first quarter of the year.
The festival shopping event lasts for one month and its slogan is 'One Family, One World, One Festival', but the festival is also called 'Where the celebrations last a month and the memories, a lifetime' and 'The world's best brands at the world's lowest prices'. Due to the continuous success of the DSF, a number of the world's best brands have labeled Dubai, the shopping capital of the Middle East.
During Dubai Shopping Festival shops offer deep discounts on their merchandise. Daily car raffles are drawn, and fireworks light Dubai’s night sky. Dubai's tax free shopping attracts a great number of Tourists from all around the world. However, they are also lured by all of the events that take place during the festival.
Dubai Shopping Festival is full of exciting activities for the entire family. These activities go on throughout the various areas of Dubai. The main focal point of the festival is the Global Village. On this place, the international community gather together to display their culture and heritage through exhibitions of traditional handicrafts, clothing, music, and dance. It has been hosted near the GarhoodBridge for a number of years, but has moved to its permenant place in DubaiLand, in time for the Dubai Shopping Festival 2005. This new location is said to be more ideally positioned, as it is intended to be easily accessible to people who would be visiting from the nearby emirates of Abu Dhabi and Sharjah.
The Carpet Oasis is one of the popular shopping spots during the Dubai Shopping Festival. The exhibition showcases thousands of unique, exclusive, handmade, oriental and persian carpets and rugs from around the globe, all under one roof. The Carpet Oasis also offers visitors a large collection of antique souvenirs and is regularly hosted at the Dubai Airport Expo.
Other popular shopping areas include all the 40+ Dubai shopping malls. Over 2,300 retail outlets participate in the Dubai Shopping Festival, offering goods and services ranging from gold, jewellery, electronics, cars, cosmetics, textiles, and handicrafts, at big cash discounts. Travel and tourism companies also offer discounted flights and excursions for those wishing to visit Dubai during the festival. Over 300 hotels in Dubai also participate in the festival by offering deals for hotel accomodations.
Dubai Public parks are those important places where a variety of entertainment events are offered by
the Dubai Shopping Festival. The most popular of these entertainment events include the nightly fireworks, laser/light shows, fashion shows, and music concerts. Some of the most famous Arabic entertainers come and perform during the festival, including Kazim Al Sahir, Nawal Al Zugby, Amr Diab, Milhim Barakat, Asala, Fadl Shaker, Najwa Karam, and Diana Haddad. The three-day Dubai International Jazz Festival is aother popular event which began in DSF 2003.
The festival also has daily raffle draws, with prizes of money, gold, Lexus cars, or Nissan Patrols. Some of these raffle draw require that you purchase a raffle ticket or else a raffle coupon is given for free after a customer purchases a minimum of gold or dirhams worth of goods at participating outlets. In addition to the raffles, the DSF has started an award ceremony for the Ideal Arab Mother and Ideal Family Awards, where the winnings will receive a prize of US$ 10,000.
The Dubai Shopping Festival is sponsored by many multi-national companies like Visa and Pepsi. Emirates Airlines also is a key sponsor of the event, being the official carrier offering discount fares and extra baggage allowance. The festival is a co-operation between the public (government) and the private sector of Dubai.
During the Dubai Shopping Festival, visas are easily obtainable at the DubaiInternationalAirport, but most of the visa requirements are still applicable. The DSF has been yearly scheduled from January to February, in order to coincide with the Dubai Desert Classic (golf) and the Dubai World Cup (horse racing). The Dubai Shopping Festival 2006 will be running from the 20th of December 2006 to 2nd of February 2007.
Since its inception, it has become an annual shopping, entertainment, and cultural extravaganza that continues to promote tourism in Dubai and draws people from around the world each year.
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